When creating our own identity, we set out to prove our key message, that every point of communication is a chance to advertise our company. We created a simple brand message and applied it across multiple touchpoints. One of the key elements of the identity was a direct mail in the form of a blood bag, which we personally delivered to creative directors in several ad agencies in Prague. As a result we’ve received several jobs, two bronze awards from the Czech Art Directors Club and worldwide exposure in graphic design community.
The visual identity was applied across multiple touchpoints
Letterhead, envelope, business cards and CDs
We used stickers and filled all necessary details with handwriting—just like they do in the hospital
Direct Mail — a real blood bag filled with a fake blood
Direct mail with a matching envelope
We have asked Janusz Szyndler to take a stylized photo of us for PR purposes
A flash website with the 'Giving blood...' theme
A detail of the blood bag
We've personally delivered the direct mail to several ad agencies in Prague
