Saturday, March 19, 2011

3D scanning in commercial title sequence

MAD MMX. Opening Title Sequence

Making of





When the opportunity arises, Physalia likes twisting and pushing the possibilities of thecreative process. Such was the case when creating the opening titles for MAD MMX, as total free hand was granted by Domestika. Unhindered by a fixed narrative framework, a designer's only "limitations" when doing an event title is creating a visual/metaphorical expression of the content and atmosphere of the event. This freedom allowed us to explore and get inspiration from Kyle McDonald's DIY 3D scanner without the imposition of a storyboard or animatic, and inspired us to create a truly lo-fi piece.

I think that this is a great use of 3d scanning in an exciting and off beat way. I typically wouldn't want all that banding in my scans but, hey, it works for these guys. Good job!

Credits:
Comissioner: Domestika , Mad In Spain
Direction & Animation: Physalia
Music: Tinnitustudio (Alex Mediavilla & Egus)
Photography Assistant & Making Of: Marc Ambros
3D Scanning Software: Kyle McDonald

Website: http://physaliastudio.com/mad-mmx.html